Libros:
*- Luc Dupont, Jordi Colobrans Delgado. “1.001 Trucos Publicitarios”, Montréal, Québec, Canadá, Ma Non Troppo Ediciones, 2010, págs. 180-189;
*- Arens, William F. y Courtland L. Bovee, “Contemporary Advertising”, Homewood, Illinois, Richard D. Irwin Inc., 1982, pág. 339;
*- Dreyfuss, Henry. “Symbol Sourcebook”, Nueva York, McGraw-Hill, págs. 234-243;
*- Margulies, Walker in Johnson, Douglas, “Advertising Today”, Chicago, Science Research Associates Inc., 1978, pág. 103.
*- Johnson, Henry C.L., <<Love Is Red, Power Is Blue, Sex Is Pink: What color Are You?>>, “Marketing/Communications”, mayo de 1968, pag. 103
*- Warden, Carl J. y Ellen L. Flynn, <<The Effect of Colornon Apparent Size and Weight>>, “The American Journal of Psychology", vol. 37, n° 3, 1986, págs. 398-401.
*- Eysenk, H.J., <<A critical Experiment Study of Color Preferences>>, “American Journal of Psychology”, vol. 54, n° 3, Julio de 1941, págs. 385-394.
